When the platform algorithms connect the dots and expose your data
This is a bit of a "bite the hands that feed" type of article. It is really important that we as a society pay attention to these developments, be aware of the power of advanced programming that can roam the internet on it's own missions once given a directive, and see the promotional opportunities that are created out of big data.
The important part of this intro is the "BE AWARE" bit. And the surprise this mother had to discover she had the ability to completely stalk herself quite accidently.
When Good, Fast & Cheap all exist at the same time.
What if the standard Iron Triangle model of Good, Fast & Cheap is not entirely accurate? What if there were another way? After many years of lived experience, reading far too much philosophy and metaphysics, there are indeed options, options based around the idea of quality.
We have all seen the Good, Cheap & Fast sign. Businesses that provide services rather than products are often guilty of using this sign to quantify why they do what they do, and to hopefully iron out some of the ripples when it comes to setting expectations.
Are you getting a fair slice of the pie in the new Influencer economy?
The rise of the influencer has given birth to a whole new way of being. It's a new kind of job and certainly a new kind of marketing. Influencers are here to stay, and have become an integral part of the crossover between the online world of social media, and the real world of people going about their busy lives.
How do you manage an influencer? Can you leverage their influence to your advantage? Lets dig into this meaty topic....