Anchored in changing times.

The world is a complex place that is evolving very fast. Just like everyone else in business we have had to adapt. We have all got a story to tell. We are no different, it's just that our story and path to here and now are quite out of the ordinary. EXTRA-Ordinary if you will.

After 3.5 decades (that's 35 YEARS!!) of grinding at the coalface of marketing & story telling, we are sliding sideways and doing something a little differently. The next generation of humans and technology entering our business are our superpower. Embracing AI and agents, we are finding efficient ways to handle tasks that used to take forever, and bringing you and your business along for the ride.

Our Experience

We started our business in 2002 and have extensive experience across the full spectrum, from small business startups, through to managing the media, brand and marketing accounts for large corporates, and everything in between. We have seen it all over our lengthy careers, from the days before the internet was even a thing in the late 1980's, handsetting type on posters and marker comps, through to now working with teams & agents remotely developing in the emerging field of AI generated content, augmented reality and smart data driven websites that interact with users across multiple platforms.

Our Philosophy

Relationships are the key to success with us. We are small enough to care about who we work with. Your passion becomes our passion and we like to embark on new projects with that same commitment you have for your business. Our team is multi-generational now, with wise old heads full of the experience of life, tempering the excitement and fearlessness of the youthful side of our business. We think outside of the box and embrace each moment with an enthusiasm for the opportunities to learn, generated by paying close attention to the world all around us.

David and Haylee Eagle, founders of Project Generator

David at work onboard the boat in the Marlborough Sounds

Who are we and how did we get here?

We are a small family run business with a wider team of very clever, local New Zealand based professionals we have worked with before, that we bring in on projects if and when we need them and their specialised skills and / or equipment. Early adopters of AI for creativity we have been in these spaces for many years, and are able to use these amazing tools to bring your business in to the AI Age.
We have the very good fortune at this stage in our lives to be based in multiple locations, but primarily working out of our bases in Nelson and Wellington, mixed with healthy periods on our boat in the Marlborough Sounds.

We run our business with the help of AI and Starlink - meaning we have a solid and relaible internet connection where-ever we are. We are online and connected 24/7 even when we are anchored at the End of the World - you will have to dig around a little to figure that reference out!

The flexibility of our lifestyle and use of technology enables us to travel nationwide, and to also work with businesses, individuals and groups across the country and the world. This may start off as an online business relationship but don't let that get in the way - we love to travel and over the years have worked with clients in Nelson, Marlborough, Wellington, Auckland, Palmerston North, Taupo, Central Otago, San Francisco, Australia and the Netherlands!

We are very excited to be embarking on this new direction within our business with Project Generator; creating a platform dedicated to transparency, emerging AI technologies and ease of use. A platform that will expand and grow with the new generation of our family, their youthful energy and love of life will surely power up many projects in the near future, with our years of experience on hand to ensure an efficient and professional experience for everyone.

What we offer

Let's generate exciting opportunities.

Finding your unique voice, and having it be effective in a noisy world, takes a certain set of specific skills. Experience is key, as is a fundamental comprehension of what you want to achieve. Your success is our success, and it is important to us that you have the best tools at your fingertips to engage with your customers across all of the spaces. We are happy to do a little or a lot; do it for you or guide you into a state of independance where you have the confidence and best practice processes to get the job done. We can handle a vast set of wide ranging projects to enable you to talk to your customers with purpose, power and precision.

Smart Websites

A cornerstone of all of your communications has to start with your website. The capabilities are remarkable now and we would love to show you what is possible with data tracking and integration.

Social Media

You have to go where your customers are to talk to them, and have the ability to generate engaging content that resonates and effectively meets your goals. We have the tools and the expertise.

Dominate Search

Being competitively visible is a complicated affair these days, but it is still very achievable with the right strategy. It takes integration and consistency and a suite of tools and is an absolute must!

Powerful Brands

It is not just how you communicate now, but how quickly you can engage with customers both existing and potential. A strong brand identity fast tracks this process and generates connection.

See all that we do

Easy to deal with

Relax, we've got you. Figuring out how it all works is what we are great at.

Part of your team

We can guide you into what will work best for your business, not ours.

Driven by data

We all need to know what is working and why. Translating data is a super power.

Real-Time Communication

Things can move quickly online. Being reactive is great, planning is better.

Effective Strategy

You need to know why and how. Leave nothing to chance. Plan for success.

Honest Communication

Successful relationships need equal parts talking and listening.

Sparks of Inspiration

Generating choices is the goal.

Marketing is more than capturing attention. Once you have the focus of someone what do you do with it?
Check out our "WHY" section to learn about our methods & find out why we think this is important.

Connect with the world the way they want to connect to you

How everyone consumes information these days has changed. You just need to look at the data to see that mobile phones are now the device of choice for nearly everyone.

Why email matters in a world of noise

We all need to accept that most people are drowning in information. How do you get someone to read your marketing?

The world has changed.
Where do I start?
What do I need?

Starting a business or brand from scratch is really daunting. Rebranding can be difficult. AI has completely changed how information is delivered.
It is hard to get attention in a world full of noise.
Take a moment, grab a coffee and relax.
We have done all of this many times and can guide you through a startup, a rebrand, or a new website. The journey of a thousand miles begins with a single step, but it is much easier to take the journey with a guide walking beside you.

Keen to know more about what we offer?

Anchored in changing times.

Our Experience

Our Philosophy

Who are we and how did we get here?

Need more information?

You can call us at +64(21) 057 5995

Or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Book an free 30 minute consultation

No obligation. Just information.